Josè Guízar is a young Mexican graphic designer driven by curiosity and a constant desire to learn and evolve.
He currently works at NWM.
Lucha Libre is one of the most iconic symbols of Mexican popular culture, and has been exported as part of the country’s identity.
He created the concept, brand, and designed the identity and packaging for this premium Mexican craft beer.
The brand’s identity is inspired by the golden era of lucha in the 1950′s, when movie heroes were not Superman or the X Men, but El Santo and his wingmen, fighting creepy monsters on a silver ’52 Alfa Romeo with surf music in the background.

(Source: koikoikoi.com)

  • 73 notes
  • 08 October 2012
  1. galoogianclassic reblogged this from martinekenblog
  2. beautifulobjectz reblogged this from martinekenblog
  3. jhondlx reblogged this from angylu
  4. typthat reblogged this from martinekenblog
  5. soulokamisho reblogged this from martinekenblog
  6. teahouseofthebluemoon reblogged this from martinekenblog
  7. angylu reblogged this from martinekenblog
  8. 500c reblogged this from martinekenblog
  9. timecatalyst reblogged this from martinekenblog
  10. noarmsleft reblogged this from sizzlefoshizzle
  11. sizzlefoshizzle reblogged this from martinekenblog
  12. reedesparza reblogged this from martinekenblog
  13. maequerida reblogged this from martinekenblog
  14. xiasopapilla reblogged this from martinekenblog and added:
    why does this make me smile…i dont know but its awesome
  15. redreblogging reblogged this from martinekenblog
  16. orchardoflamentations reblogged this from martinekenblog
  17. jeenia reblogged this from martinekenblog and added:
    Josè Guízar is a young Mexican graphic designer driven by curiosity and a constant desire to learn and evolve. He...
  18. gabilooking reblogged this from martinekenblog
  19. love-to-the-max reblogged this from martinekenblog